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Dominant Economic Characteristics of the Industry Environment:
PepsiCo’s brands include names such as Pepsi, Frito-Lay, Quaker Oats, and Gatorade. Through the work of 143,000 employees throughout these divisions PepsiCo brings in about $27 Billion in annual revenue. ... Total earnings from the 2nd quarter of this year had PepsiCo up 12% from a year ago. The main goal of PepsiCo in keeping up these standards is to keep it’s brash young image, which is targeted towards a younger generation. ... Pepsi has one of the most loyal customer bases in the industry, but Coke’s overwhelming marketing strategy has placed it in the eyes of almost everyone in the world.
Approximate Word count = 460
Approximate Pages = 1.8
(250 words per page double spaced)
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