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Avon Case What direct marketing efforts would you recommend to Avon? ... When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. ... Avon is a extremely well-known company but this does not mean it doesn’t have its problems. During the 80’s Avon has had its shares of negativity; debt reaching -$400 millions but since then has bought itself up again and now into the 21st century it is trying many different options to increase sales which have barely climbed in the last four years. The direct marketing efforts that I recommend Avon make are to definitely focus on television advertisement commercials like they did in the early 90’s. To be honest the only advertisement for Avon I know of or only recognize are the print ads in magazines. Having television ads would make people more aware of Avon than they already are. ... Telemarketing can be help but I do not think Avon needs to focus on this. Maybe having telemarketers calling during holiday seasons offering a free holiday catalog or even just calling year round asking if consumers have an Avon representative or if they wish to receive a free catalog and have a Avon representative in their area contact them. Avon has used this method in the past but this method might be expensive and not yield much profit since you are not actually taking orders during these phone calls. Direct mailing could also be of help since Avon has tried this in the past and has a greater response then the norm (11% rather then the 1% or 2% norm). This could also erase telemarketing since it basically is the same concept but no Avon representative would be given the interested customers name and address.
Approximate Word count = 1387
Approximate Pages = 5.5
(250 words per page double spaced)
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