|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
INTRODUCTION
To assess Gemini’s situation, our management consultancy started off with a strategic analysis of the company. ...
Our strategic analysis involved an examination of Gemini’s internal and external environment, (internal and external analysis):
INTERNAL ANAYSIS
We carried out an internal analysis to provide us with a more thorough understanding of Gemini, how successful its current strategies are and how efficiently it has used its resources (financial, human, physical and intellectual resources) to carry out the strategies, in other words to establish what Gemini is good at (strengths) and what its not so good at (weakness). This is an important part of our assessment as it is mainly the actions of Gemini itself that decides its ability to outperform its competitors. Therefore this analysis will provide the managers… with an understanding of its prospects for competitive advantage, and also show them those areas that need curative action to guarantee the continued existence of the business.
Below shows the SWOT analysis our management team have done on your company, and this is a simple way of summarising Gemini’s strengths, weaknesses, opportunities and threats.
Internal Strengths
Glove Making
Firm link with Marks and Spencer
Terry Bevan’s marketing skills
Good Market Acquisition
Biggest variety of fashion accessories in the UK
Most UK high street chains are Gemini’s customers
Large stocks of raw materials to satisfy immediate demand
Product diversification
Design expertise
Face-to-Face contact with costumers
Strong sales team
Weaknesses
Large stock of raw materials lead to high overdraft levels
Very labour intensive
Highly seasonal products
Company Structure
Business Practice
Do not have a significant share of the market
Gemini buying Far East imports
Having to retain workforce throughout the year
Opportunities
New counter cyclical product lines
Accessories for men.
Approximate Word count = 1169
Approximate Pages = 4.7
(250 words per page double spaced)
|
|
|
|
|
|