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MAINTENANCE AMERICA CALL CENTER GUIDELINES
I. ... CALL CENTER ACCOUNT ASSIGNMENTS ARE CLASSIFIED AS HOUSE OR UN-ASSIGNED AND ARE CURRENTLY NOT BEING WORKED BY THE FIELD. ... MARKETING APPROACH
THE CALL CENTER WILL USE MULTIPLE TOOLS TO PROVIDE AWARENESS, AND PROMOTE EASE OF ORDERING TO BUILD SALES WITHIN ACCOUNTS.
MAINTENANCE AMERICA CATALOG- A CATALOG SHOULD BE MAILED TO ALL QUALIFYING ACCOUNTS
MAINTENANCE AMERICA WEB SITE- ALL CUSTOMERS SHOULD BE ENCOURAGED TO ORDER AND RESEARCH PRODUCTS VIA THE WEBSITE
TOLL FREE- 1-800 SERVICE- 1-877-MATODAY WILL BE PROMOTED FOR CUSTOMERS TO ORDER FROM THE CALL CENTER TEAM
A MAINTENANCE AMERICA STICKER WITH THE CALL CENTER 800# WILL BE AFFIXED TO ALL CATALOGS SENT TO CALL CENTER ACCOUNTS
MINI CATALOGS AND DIRECT MAILINGS WILL BE SENT PERIODICALLY TO THE CALL CENTER CUSTOMER AND PROSPECT BASE. ALL MAILING CAMPAIGNS WILL BE COORDINATED WITH THE CALL CENTER FOR FOLLOW-UP SYNERGY TO MAXIMIZE THEIR EFFECTIVENESS. ... SALES APPROACH
THE CALL CENTER TEAM WILL FOCUS ON OUTBOUND CONTACT OF ASSIGNED ACCOUNTS.
AN INITIAL 2 CALL APPROACH WILL BE USED. ... THE FIRST CALL OBJECTIVE WILL BE TO IDENTIFY DECISION-MAKERS, MAILING A MAINTENANCE AMERICA CATALOG AND ASKING FOR COMMITMENT TO ORDER IF WE CAN MEET THEIR NEEDS. ... THE SECOND CALL WILL BE TO FOLLOW-UP AND WALK THE CUSTOMER THROUGH THE CATALOG, MAKE AN OFFER AND CLOSE
CUSTOMERS WILL BE CALLED ON A REGULAR CALL CYCLE I.
Approximate Word count = 1057
Approximate Pages = 4.2
(250 words per page double spaced)
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