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1. - EXECUTIVE SUMMARY Triple AAA Car Wash will be the future car wash for vehicles in Mexico city It is owned by Alfredo Hernandez, a young entrepreneur who has worked in the family car repair business for over 5 years. Having owned a car repair shop in Mexico City for over 10 years, the Hernandez family is well known and respected in the town they live. The difference of coming to AAA car wash is believed that people will come to the car wash not only to have their cars cleaned and detailed, but also as a social outing to meet up with and chat with other fellow lovers of their cars Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer's cars so that they will be repeat users of the service. AAA will have 15% market share of the hand car wash business in north part of Mexico City by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, AAA will maintain a 95% gross profit margin and make 5% net profit margin after 6 months of working. 2. - Environmental analysis. AAA is entering their first year of operation. We believe that a good marketing strategy will be Key to the success of the business. AAA offers the best hand car washing service provided by a well-known local family. The basic market need is a good car washing service that is far less expensive than the traditional electric car washes. 3. - Target market. AAA segments its customers by type of car owned. We believe that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements. 1. - Sports car owners: These people are often younger or middle-aged men and will put emphasis in the look of their car. They will also pride themselves in a hand washed system. These drivers will have an occasional detail, but will keep their cars so clean the detail will not be necessary very often 2. - Older luxury car owners: These people have either owned their high-end luxury car for several years or are unable to pay the expense of a new luxury car but want the feel good about their car. Both of these groups want to keep their cars in the best shape possible. 3. - Local businesses: Some local businesses have fleets of cars and small vans that must be kept clean to maintain their company image. These company will be looking for a cheaper way to do this , and will prefer to use a car wash service during the week rather than during weekends, like the general public. 4. - New car owners: Owners of newer cars are most likely to use a hand car washing service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to let them kwon that AAA will keep their car looking as good as it did the day they drove it off the dealership.
Approximate Word count = 2040
Approximate Pages = 8.2
(250 words per page double spaced)
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