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Tea is the most popular hot beverages in the world and PG Tips is one of the most widely consumed English teas in UK. ... Today PG tips is the UKs number one tea brand and is the market leader in the UK tea bag sector and it is still going strong.
The company use high quality tea around the world and only the top two leaves and a bud, known as "tips", are chosen for PG Tips - giving the tea its name and its nature. The launch of PG Tips Pyramid bags in 1996 represented one of the tea markets major innovations. ... Those technology make PG Tips brews to a nice strong cuppa that holds milk and sugar well which is just the way the British love to take their tea. That is the reason why as a branded consumer good, PG tips is ranked among Britain’s favorite teas and as a leading name in tea in the UK market and elsewhere for years and years. This essay will use economic theory to analyze PG tips in UK market.
Nowadays there are only a handful of tea producers that actually dominate the market. ... 9% of the market between them in the UK. ... The table below shows the latest tea market share amount big brand and other possible substitutes in UK. ... 4%
According to the market share in UK tea market, PG Tips is an oligopolistic firm. ... There is many tea brands in UK tea market, but the biggest parts of the market are distributed amongst—PG tips, Tetley Standard and Typhoo tea who have the biggest control in the market. Because only this three big firms in UK oligopolistic tea industry, PG Tips realizes that Tetley Standard and Typhoo tea may respond to any move it make.
Approximate Word count = 1385
Approximate Pages = 5.5
(250 words per page double spaced)
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