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MTV: Latin America
In 1979, just two years prior to Music Television’s (MTV) first debut, John Lack, the executive vice president of programming and marketing for Warner Cable was devising a plan for a new video music project. ... Lack hired Robert Pittman, a radio program executive as director of WASEC’s pay-TV division and they immediately began developing the MTV network (Banks, 30). ... , MTV’s first music video, the Bangles’ “Video Killed the Radio Star” debuted in homes across America (CNN). Since their debut, MTV has dominated American culture in everything imaginable from music videos, movies made for television, movie and music awards, celebrity sporting events, college spring break, contests, reality television shows, fashion shows, and even producing a Super Bowl halftime show (Censor This). MTV was the first network to bring music into the homes of Americans twenty-four hours per day and it was the first network aimed directly at teenagers and young adults. Currently, MTV is valued at approximately twenty billion dollars and is available in about seventy-seven million households across America. MTV was an instant success and began its expansion globally in 1987 (Viacom).
In 1984, MTV’s first step towards global expansion began when they held benefit concerts such as Live Aid, USA for Africa and the Tibetan Freedom Concert. These events lead MTV to start up its own news division that informed its viewers of music news as well as international news.
Approximate Word count = 1152
Approximate Pages = 4.6
(250 words per page double spaced)
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