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... Often these cross-promotions include bundled offerings that have the potential for a rather large marketing payoff. Such an example of cross promotion is the Jeep Rubicon/Laura croft advertisement from the August 7th edition of Rolling Stone. In the ad you see Laura Croft (heroine of the Tomb Raider films and video games) driving a special edition of the Jeep Rubicon spor utility vehicle through a field. ... The marketing strategy behind this ad shows that the Jeep Rubicon is a cool, classy vehicle to match the cool, classiness of Laura Croft, everyone’s favorite Tomb Raider.
The marketing objective is to generate awareness of the vehicle and the movie among 18-49 year olds. ... The Jeep obviously plays a crucial part in at least one scene (most likely more) and in doing so, the Jeep is positioned as the must have off road vehicle.
Approximate Word count = 625
Approximate Pages = 2.5
(250 words per page double spaced)
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