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	Land Rover Brand Positioning
	Land Rover Brand Positioning Land Rover Case Problem ID: What should be DiscoveryЎЇs future positioning and what marketing mix allocation and retail strategy should support it? Alternatives Positioning: 1) Family 4X4 Positioning + Large and growing market + Score 33% higher than Total SUV Buyers in 4 categories important to this market (Manufacturer Reputation, Safety Features, Prestige and Seating Capacity) - Score well below Ford and Jeep who are leaders in this segment in Aesthetics, Comfort/Convenience and Economics which are also important in the market. Approximate Word count = 363 Approximate Pages = 1.5 (250 words per page double spaced)

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