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	Porters Value Model for Easyjet PLC
	The Value Chain Model Porter describes the value chain model as “a series of connected activities that add value to an organisations products or services.” In analysing this model businesses can gain an advantage over competitors in a particular niche. The model of EasyJet’s value chain shows what areas add the most value to its products and services. This model also allows EasyJet to assess how effectively certain resources are being used i. ... Importantly to businesses and specifically EasyJet, Porter also says that elements in the value chain can be improved in their efficiency by using information systems. Approximate Word count = 458 Approximate Pages = 1.8 (250 words per page double spaced)

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