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... TITLE OF THE CASE
Canadian Pacific Hotels
II. ... VIEWPOINT
Canadian Pacific Hotels has been an institution of hospitality, good stewardship and tradition. ... In order to do so Canadian Pacific must conduct a market research determining the level of satisfaction of its customers. ... CENTRAL PROBLEM
The primary problem of Canadian Pacific is how to increase market share in the ˇ§Individual Business Travelersˇ¨ sector of the whole market for hotels. ... OBJECTIVES
The objectives of the study are the following:
„h To identify the key determinants of customer satisfaction
„h To measure current and future customer satisfaction levels
„h To provide recommendations to management regarding where to direct companyˇ¦s efforts
VI. AREAS OF CONSIDERATION
In the Canadian Pacific Hotelˇ¦s attempt to increase the loyal business traveler share, it needs to focus on the following areas:
a. Target Market
The target market should be studied thoroughly to be able to determine their wants, needs, and satisfaction. ... Products and Services
After having a good firm grasp of the customer, determine the products and services that the company can offer. ... ALTERNATIVE COURSES OF ACTION
The following are the courses of action that can be taken by Canadian Pacific Hotels:
Alternative Course of Action 1
Perform a quantitative research on historical data already present in the companyˇ¦s database of business travelerˇ¦s preferences to determine products and services for the Frequent Guest Club.
Approximate Word count = 1008
Approximate Pages = 4
(250 words per page double spaced)
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