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A television commercial along with many other types of texts can reduce the lived world to a sheer form, style or look in order to create “the real world into a meaningful object” and can influence how the text is perceived by audiences, highlighting the function of the advertisement and how it is effective in selling its products to consumers, its semiotic concepts and signs, whom the target audience is, and techniques which are used to capture and convince the audience, in this case an H2GO television commercial.
This function highlighted in this particular commercial is to sell a leading brand of water to its New Zealand market. ... It could also be argued that by the presence of female executives in the commercial that it is also aimed for the new age professional women who is “constantly on the go” or so to speak, a stereotype whose population is on an increase with more women leaving the homemaker traditional lifestyle for a career challenging their male counterparts.
Approximate Word count = 662
Approximate Pages = 2.6
(250 words per page double spaced)
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