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B2C VS. B2B Marketing
The marketing strategies between B2B (Business to Business) and B2C (Business to Consumer) differ within the two business types. A B2C is an “electronic-based marketplace through which a retail customer wishing to make a transaction interacts with an organization” (Plant, 2000, pg. ... B2B a marketplace based on “…the creation of transactions between commercial entities” (Plant, 2000, pg. ... Comparison of the two marketing strategies has also revealed many commonalities.
The Internet will generate major opportunities and challenges for both business types if the correct marketing plan is implemented. ...
Both B2B and B2C business types recognize that every visitor has a problem and the marketing plan needs to consider how to solve it. ... )
As businesses design their marketing strategy to attract customers, they must also retain their customers for future purchases. Discovering what tactics appeal to Internet shoppers is the quest for Marketing professionals and Web designers alike. ...
The term interactive marketing has been used to describe a customer focused marketing process that is based on using the Internet, intranets, and extranets to establish a two-way transaction between a business and its customers or potential customers. The goal of interactive marketing is to enable a company to profitably use those networks to attract and keep customers who will become partners with the business in creating, purchasing, and improving products and services.
In interactive marketing, customers are actively engaged in a network-enabled proactive and interactive process. Interactive marketing encourages customers to become involved in product development, delivery, and service issues, rather than being passive participants who receive media advertising before purchasing.
Approximate Word count = 1263
Approximate Pages = 5.1
(250 words per page double spaced)
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