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E-Marketing Paper
Candace Dorsey
EBUS/500. ... In this assignment, an e-marketing plan for Dance United Shoes has been created. ... Launching this business over the Internet brings in a goal to double if not triple their sales by implementating a worldwide marketing strategy.
E-Marketing
For the past 10 years Dance United Dance Studio has been in existence. ...
This past year, Dance United Dance Shoes has been able to realize that, in order to have a successful business, you have to have a successful marketing strategy. ... We have solicited volunteers from the local college to find out what types of consumers who most likely respond and benefit from this type of marketing. We have found that most of the marketing that we have done is to the correct audience, but since we would like to maximize profits we want to double check that we have captured the right audience.
Marketing Opportunities
Marketing Research can be defined as the systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer. ... In order for this to happen, most business conduct some type of marketing research before launching a product and marketing plan. ...
A well-written, comprehensive marketing plan is the focal point of all business ventures because it describes how a plan can attract and retain customers - the most crucial aspect of a business. ... In essence, the customers are our lifelines and the marketing plan is the pipeline that allows us to have access to them.
The marketing plan is essential to any successful business. ... Marketing offers you a wealth of information that if applied correctly virtually can ensure your success. ... From E-Commerce to lead generation, the Internet enables design and implementation of online marketing strategies that enables companies such as Dance United Dance Shoes to obtain more customers quickly and cost effectively. In the past year we have noticed that the best gauge of a successful marketing campaign is our actual sales revenue.
One of the most common reason online marketing programs are not successful is inexperienced planning and implementation.
Approximate Word count = 1695
Approximate Pages = 6.8
(250 words per page double spaced)
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