|
As we all know, Wal-Mart is the most successful retailer in the world. ... As of 30th January, 2002, Wal-Mart operated 2,729 Wal-Mart Stores (including 1,093 Wal-Mart Supermarkets), 502 Sam¡¯s Clubs and 31 Neighbourhood Markets. Nowadays, Wal-Mart serves more than 100 million customers weekly in 50 states, Puerto Rico, Canada, China, Mexico, Brazil, Germany, United Kingdom, Argentina and South Korea. Why is Wal-Mart so Successful? ... It owes its achievement in high sales mostly to the advanced and efficient logistics and distribution planning strategy, especially in the America market. Compared with other retailers such as Kmart, Wal-Mart can add value to products and services that are essential to customer satisfaction and sales by means of logistics and distribution planning. In this essay, I intend to account for how the logistics and distribution planning help Wal-Mart to achieve its miracle. ... jsp 27th,Oct,2003)
We must however be clear about what exactly we mean when we use such a term as logistics. ¡°Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective forward and reverses flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers requirements.¡± (From the by laws of the Council of Logistics Management, accessed at CLM¡¯s Web site http://www. ... It shows that logistics is to manage an integrative process that seeks to optimize the flow of materials and supplies through the organization and its operations to the customer. In the mean time, the definition implies the logistics is an area of growing opportunity for improvement which concerned with services as well as physical goods. ...
Logistics activities provide the bridge between production and market locations that are separated by time and distance. The efficient logistics systems allow Wal-Mart to take advantage of the fact that lands, and the people who occupy them, are not equally productive. Therefore its good management of logistics activities is vital as a core business activity. Effective management of these activities that Wal-Mart put in practice is the major concern of these following paragraphs.
First of all, I attempt to introduce the history of Wal-Mart. In 1962, Company founded with opening of first Wal-Mart store in Rogers, Ark. In 1970, Wal-Mart opens first distribution center and home office in Bentonville, Ark, namely, the headquarters. With the development of the firm, Wal-Mart built a lot of new distribution centers. ... And compared with later years, Wal-Mart takes more attention to the distribution center in these years. ...
Secondly, I will answer the question that why Wal-Mart operates an extensive network of distribution centers rather than continue to expand its warehouse infrastructures.
Debt Position-Based on Wal-Marts position in 1994, which was considered a year of expansion for the company, (Wal-Mart added 103 new discount stores, 38 "Supercenters", 163 warehouse clubs, and 94,000 new associates) interest debt increased 52.
Approximate Word count = 2491
Approximate Pages = 10
(250 words per page double spaced)
|
|
