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ANALYSING THE ENVIRONMENT: PEST ANALYSIS
It is useful to consider as a starting point, what environmental influences have been particularly important in the past, and the extent to which there are changes occurring, which may make any of these more or less significant in the future, for the organisation and its competitors. ... It is sometimes known as a PEST Analysis, indicating the importance of political, economic, social, and technological influences on organisations. ... PEST analysis may also be helpful in identifying long-term drivers of change. ... PEST analysis may also help to examine the differential impact of external influences on organisations either historically or in terms of likely future impact. ...
FIGURE 1: A PEST analysis of environmental influences
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Approximate Word count = 1037
Approximate Pages = 4.1
(250 words per page double spaced)
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