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Office -B2B Marketing
Introduction
Office Depot’s website objective is “to give the user an ever more integrated experience, seamlessly moving among us and our partners with the ease and speed of navigating on a single site.” (Staufler) From notepads to computer software, Office Depot offers a wide selection of supplies needed to keep businesses running smoothly at a very affordable price. ... Many businesses heavily rely on Office Depot who offers everything imaginable to accommodate any office environment, small or big. Since it’s not as easy to deliver customer service over the Internet, Office Depot has had to work extra hard in developing strategic plans to deliver the same products and services offered in stores worldwide. While conducting a research on this website, we have been able to identify their target segments, the implementation of the 4 P’s of marketing for each segment, and the benefits to the company and their customers.
Business Markets
The biggest segment targeted by Office Depot’s website are commercial businesses. The website is also known as a B2B location that serves over 100,000 business customers. ... Office Depot tries to help accomplish these goals by delivering products and services that are affordable, high in quality, convenient, and reliable. In return, Office Depot hopes to establish an ongoing relationship with these businesses because future purchases can increase the profit margin in the long run. Office Depot will also continue to research the buying behavior of many businesses online to determine what parts of the website needs to be worked on in order to satisfy their customers as well as to gain new business relationships.
Office Depot is one of the biggest office suppliers in the industry.
Approximate Word count = 1414
Approximate Pages = 5.7
(250 words per page double spaced)
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