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As highlighted above, the major problems of Laura Ashley began to manifest in the late 1980s and early 1990s. ... One area to naturally consider is the key success factors of the organisation for this period ie what specifically can its success be attributed to. Key success factors are what an organisation must do well in order to be successful, be an effective competitor and satisfy stakeholder requirements (Thompson, 1997). Bearing this in mind, the key success factors of Laura Ashley up to 1985 are identified as high quality production, innovative designs, good brand management (the Laura Ashley name was and is strong), well placing of stores, creation of good atmospheres in stores, general design and creative competencies, staff training, creation of a vertically integrated structure and operation within a simplistic organisational structure in general.
Approximate Word count = 455
Approximate Pages = 1.8
(250 words per page double spaced)
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