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	Problems in laura ashley
	As highlighted above, the major problems of Laura Ashley began to manifest in the late 1980s and early 1990s. ... Bearing this in mind, the key success factors of Laura Ashley up to 1985 are identified as high quality production, innovative designs, good brand management (the Laura Ashley name was and is strong), well placing of stores, creation of good atmospheres in stores, general design and creative competencies, staff training, creation of a vertically integrated structure and operation within a simplistic organisational structure in general. ... Thompson (1997) presents a particularly useful model that can be helpful in explaining the success of Laura Ashley up to 1985. Approximate Word count = 455 Approximate Pages = 1.8 (250 words per page double spaced)

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