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KEEP ON RUNNING
Success is a very interesting fact of life, that we all try to reach at some point in our lives. ... The new strategy that made Nike different and highly competitive very quickly was very simple: in order to reduce costs and keep high standards in quality at the same time, Nike “outsourced” the manufacturing process of its products to separate , independent companies in all the different countries where it wanted its sports shoes to be made ( first Japan and Korea, later Indonesia, Thailand and China ). ...
By applying this quite clever strategy, Nike manages to keep its existing and loyal customers, by offering them the improved, but not complete changed product they are already familiar and satisfied with, but also attracts new customers, by showing them the latest in their product range. ... Companies like Nike use a flexible network of overseas manufacturers, suppliers and distributors in order to produce their shoes “just in time”, when the market needs it, which means that they don’t need to keep big quantities in stock, again making cuts in costs. ... It’s important that sports shoe companies like Nike, Reebok, Adidas, etc, can keep an open mind and stay fairly flexible towards the rapidly changing market, if they are to survive.
Approximate Word count = 1743
Approximate Pages = 7
(250 words per page double spaced)
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