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INTRODUCTION
Small businesses that have exploited E-commerce have received considerable attention from E-commerce researchers worldwide. This is not uncommon because E-commerce can offer these businesses many benefits including relatively cheap ways of accessing global markets, establishing a direct relationship with end-consumers, shortening logistic channels, and making them able to compete with large enterprises. ... ”
Many success stories have circulated, which has encouraged a growing number of small businesses to start exploiting E-commerce in order to increase sales. ... In fact, different studies have shown a high percentage of small businesses failed in E-commerce.
What are the factors influence the success or failure of small businesses exploiting E-commerce?
Approximate Word count = 530
Approximate Pages = 2.1
(250 words per page double spaced)
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