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Ryanair’s marketing campaign consists of showing the punctuality and cheapness of themselves. They choose to compare themselves against other companies using statistics to show there superiorty. Ryanair use shock tactics to get themselves known. From looking at adverts that have been used it’s obvious that Ryanair's 'Blow me' ad grounded for being too rude An airline advertisement which made a reference to oral sex is offensive, say industry watchdogs. Ryanair offered two return flights for £69 in the regional press under the headlines "Blow Me! (These fares are hard to swallow!) and "Satisfaction Guaranteed!" Each advert featured two pairs of feet, one pair on top of the other. Three people complained. The Advertising Standards Authority considered the innuendos about oral sex likely to cause "serious or widespread offence" and asked Ryanair not to repeat the campaign. The ruling came after three members of the public complained that the adverts were "sexually suggestive and offensive". Ryanair said the advertisements were published to coincide with Valentine's Day, which was a celebration of relationships, and were intended to be humorous within that context. It agreed they were suggestive but denied they were offensive. The publishers said they did not see the advertisements before they were published, but once they became aware of the content they decided not to repeat them. Ryanair has beaten easyJet on punctuality every week this year Ryanair is Europe's No.1 when it comes to low fares and on time performance. Week in, week out Ryanair consistently provides the best on times of any airline in Europe. Easyjet's latest statistics show their shoddy performance, when it comes to getting passengers to their destinations on time. Easyjet are just another high fares, almost always late airline. They are hopeless when it comes to efficiency and on time performance, and their fares are 70% more expensive than Ryanair. Ryanair is committed to telling the public the truth - there is only one low fares, on time airline and that's Ryanair, not Easyjet Ryanair adverts ridiculing Saddam ‘not offensive’ By Victoria Ward ADVERTS ridiculing Saddam Hussein and his regime are not offensive, the British advertising watchdog ruled yesterday. The Advertising Standards Agency (ASA) rejected complaints that three Ryanair posters in the national press trivialised the war on Iraq. The first showed a picture of Saddam Hussein inside a black circle with a line running diagonally across it. Below that image, the advertisement asked: “Need a Break? Ryanair’s low fares ... for quick getaways!” The second showed a photograph of a statue of Saddam Hussein being pulled down and claimed, “Fares falling faster than Saddam!” The third was headlined “EasyJet’s (New) Head of Information.” Below the headline was a picture of the Iraqi Minister of Information Muhammad Sa’id al-Sahhaf and two speech bubbles. One said: “We’re winning the war.
Approximate Word count = 1838
Approximate Pages = 7.4
(250 words per page double spaced)
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