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The article “Music Marketers Go Mobile”, published in Marketing Magazine on November 18th, 2002, discusses an emerging trend of using cellular telephone text-messaging as a medium of targeting the teenage demographic. With the increasing popularity of text messaging among cell phone carrying youths, some Canadian companies such as CHUM Television, Dentyne, and Warner Music Canada are beginning to use this technology as a new direct sales method. ... Warner Music considers text messaging a promotional medium over which they plan to market the release of the sequel to the hit movie “The Matrix”. Regardless of the product, there is likely to be a unique way to market it to teens using this new technology. ...
The article “Marketers Explore Product Placements in Music”, published on Adage.
Approximate Word count = 587
Approximate Pages = 2.3
(250 words per page double spaced)
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