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... If so, you might be interested in a career in advertising. Advertising is about helping manage advertisements of new products and working to improve the perception of products by the media. ... People who work in advertising plan, research, create, produce, and place ads for their clients. ...
Jobs
There are many different jobs involving advertising. Most advertising agencies have at least five departments, contact, planning, and marketing; research and development; media; creative; and production. However, sometimes in large advertising companies, hundreds of people may be hired to work in a dozen different departments, and in small agencies they may have a handful of employees who have more responsibilities that cover more than one aspect of the work.
One job in advertising is an advertising agency manager. ... They executives will study the clients advertising problems and needs, and then develop an advertising strategy or campaign, and a budget. ...
Research and development directors gather and analyze the information needed to make the client’s advertising campaign successful. ...
Creative directors are the ones who are in charge of creating a concept for the advertising materials and direct the artists and writers who are in charge of carrying out the plans. ... The copywriters create a message with words, and the art directors create a message with pictures and designs that reinforce the strategy and copy of the advertising. ... Copywriters should know something about people and what makes the purchase certain products, and they should know about the product and be familiar with other advertising media. ...
Larger advertising agencies sometimes have production departments that are divided into print production and radio and TV production departments. ...
A lot of time, advertising workers aren’t found in an agency.
Approximate Word count = 1360
Approximate Pages = 5.4
(250 words per page double spaced)
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