Frame
... The frame draws attention to specific parts of the certain target, relegates other elements to the background and leaves some aspects out entirely. ... Tobacco: What is a public health frame? ... Key to a public health frame is problem definition. ... Shifting the focus to a medical frame, where the smoker is seen as addicted, brings other elements into the frame. ... The public health frame on tobacco expands this medical problem definition further. ... The function of the public health frame is to highlight governmental and corporate accountability as at least as important as personal responsibility in order to gain support for necessary policy solutio