CASE STUDY REPORT:
£ºM1031209203PROJECT NO.: CASE STUDY REPORT: CITIBANK ASIA-PACIFICMEMO NO.: DATE:RE: Facts & Backgrounds 1 1.11.21.31.4 About CitigroupCitigroup, principally through Citibank, has a long and unrivaled history as a provider of financial services throughout the world. Citigroup¡¯s global footprint includes more than 100 countries in North and South America; Asia and the Pacific; Western, Central, and Eastern Europe; the Middle East; and Africa. Citigroup offers customers personal service and the advantages of a local bank, while the global platform allows Citigroup to introduce a continuous stream of new and innovative products quickly and more cost-effectively than the competitors. Citigroup¡¯s banking, lending, investment and insurance services serves the needs of individual consumers. Citigroup is the leading provider of credit and charge cards, such as MasterCard®, VISA® and private label throughout the emerging markets, and Citigroup has one of the largest networks of ATMs.