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Advertising to Children
Advertising to children has been one of the most controversial topics in advertising. Advertisers promote a variety of products and services specifically to and through children. However, because children do not relate to television the same way as adults, advertisers use a number of devices, including special effects, to gain and hold childrens attention. These devices increase the range of harmful effects advertising may have on young people. In particular, the problems are the associations children draw between television and real life, the effect these associations have on their gender role perceptions, and their expectation that parents should provide products advertised. It is inappropriate to treat children as responsible consumers through advertisements in the same way as adults are treated.
Approximate Word count = 566
Approximate Pages = 2.3
(250 words per page double spaced)
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