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Consolidation: More Format Choices?
The merger of corporations in the field of audio can be looked at as a good or bad thing, as well as the consolidation of multiple radio stations. ... When it comes to the questioning if consolidation has given more format choices to the listeners there could be many different opinions about it.
It is easily shown that due to consolidation the number of owners has greatly decreased since the mid-90s. ... For the country format, the same four groups control access to 56 percent of the formats 28 millions listeners. ... C01)
That goes to show the affect consolidation has had on ownership.
When it comes to formats, there are many different types ranging from News and sports, Country, Contemporary, Rock, Rap, Jazz, Religious, Oldies, etc… If you ask, does consolidation play a large part in just how many different formats, there are many ways to answer. ... However, in my opinion I feel that consolidation does in fact play a part in the growth of format choices. ... Think about it as a small company wanting to come out with a new format, it would seem as if that was the current situation that there would be more and more format choices. However, in reality the smaller company’s new format would go under radar. If there was consolidation of radio stations it would open up more opportunities for more formats to come about.
Approximate Word count = 1087
Approximate Pages = 4.3
(250 words per page double spaced)
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