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The following is a S.T.E.E.P. Analysis of the position of Boots the Chemist (BTC) in the present economic climate. ... My analysis is of the branch at St David’s Centre, Cardiff (see Appendix 1). ... e. ... In contrast to previous generations, the over 50’s have a higher ‘spending power’ with which to pursue a more active lifestyle, and to expend significant sums on health-aids/cosmetics. ...
The focus on health and well-being co-exists with deeply injurious patterns of behaviour, in all age groups, e. ... The Boots Advantage Card is the largest retail loyalty card scheme in the world using smart chip technology. ...
• The use of complementary shopping channels, including e-commerce and Health & Beauty Direct have been extended. ‘E-tail’ will converge with our other channels to promote sales. ... T. development e. ...
• The introduction of thermal containers to transport chilled products has reduced BTC’s refrigeration vehicle fleet from 60 to 7 vehicles, considerably reducing the use of ozone depleting refrigerant. ... e. ... The current UK economy has:
• a balanced budget (Government spending = taxes) and the UK’s economic approach is the ‘Third Way’, a method that allows freedom in the market-place combined with social conscience. ... 7bn
The UK economy has been relatively stable but, as will be seen in the ‘Political Section’ below, this stability can be affected by external factors which defy economic principles e. ... Gordon Brown has rebuffed an attempt by Brussels to meddle in Britain’s economic plans (see Appendix 15). ...
The Economic and Monetary Union (EMU) and the introduction of the euro will have an impact on Boots PLC as the Company has businesses in nine of the ‘first wave’ countries with BTC one of its the eight sections. ... However, Boots PLC:
• has traded in the euro since January 1999
• will convert their internal systems in line with the government conversion plan in each country
• take payment in UK stores, where there is sufficient demand from consumers
• be ready to handle the consequences of UK entry
The ownership of shares i.e. ... The effects are:
• spread of wealth
• changes in attitudes to economic freedom by aligning workers’ interests more closely with those of companies
• reducing opposition to lower business taxes, or measures to make markets for goods and labour work better
• greater shareholder activism – continental Europe’s new shareholders are pressurising managers to improve their performance. ...
Despite the Labour Government’s pre-power promises not to increase taxes, it has recently been demonstrated, by the Institute for Fiscal Studies (an independent body) that taxes have risen by 4% a year in the five years to 2002. ... e. ... e. ... One of Gordon Brown’s goals in the last budget was to improve relations with business. ... BTC, who are very good at spotting a gap in the market (e.
Approximate Word count = 2351
Approximate Pages = 9.4
(250 words per page double spaced)
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