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EXECUTIVE SUMMARY:
This report is based on the case study of GE, one of the biggest companies in the world under the leadership of Jack Welch. ... Mainly tools like Porter’s five forces model, GE model and the value chain are used to analyse various segments of competitive advantages in the industry.
Company Background
GE is considered to be one of the most successful companies of all time. Founded in 1892 from the merger of Thomas Edison’s Electric Light Company with the Thomas Houston Company, GE is one of the most diversified industrial corporations in America. In 2001, Fortune magazine named GE as America’s “most admired company” for the fifth year in succession, and the Financial Times identified GE as the “world’s most respected company” for the fourth consecutive year. ... By 1999, GE’s revenues exceeded $100 billion for the first time and the operating margins were at an all time high at 16. ... ge. ... GE’s customer orientation and the customer relationship building are some of their key success factors. Understanding the society’s culture, lifestyle and demography, GE’s aim was to create value for the customer and by driving growth. ... GE identified technology as a major driver of its growth and sustains competitive advantage. ... GE also introduced a concept called digitization to discover the opportunities of using the Internet to improve processes and to serve better the customers. ... GE was one of the companies which suffered from the economic slowdown in 2001, however, due to its resources and its ability of monitoring and forecasting the future, they were able to make record earnings in the next year. GE also took advantage of Asia’s bubbling economic growth expanding its business in Asian countries like India and China and making major acquisitions. ... Apart from suffering from the global economic slowdown, GE was majorly hit from the fallout of the September 11th terrorist attacks in the U. ... This created skepticism about GE’s performance among its stake holders. ...
• To assess industry attractiveness
• To use evidence on changes in industry structure to forecast future profitability
• To identify opportunities to change industry structure to impose industry profitability
• To identify key success factors
GE being one of the world’s biggest companies is also one of the most diversified. ... GE is an image based organization and has always been a market leader. ... Apart from being a diversified company, GE’s key success factors have been the use of technology, using its resources, internationalization, marketing and customer service. ... GE went through a number of phases from 1950 till the current year. Welch reconstructed the GE portfolio, its organizational design and its management system bringing an immense impact on GE’s culture and its management style.
GE is a structure based organization, for this, a major change in the organizational structure was made during Welch’s era. This helped GE increase its growth potential. ... (Mintzberg, Lampel, Quinn & Ghoshal, 2003)
In the case of GE, during 1980s, it had many competitors like Hanson, Itt, Philips, General Mills and United Technologies.
Approximate Word count = 2505
Approximate Pages = 10
(250 words per page double spaced)
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