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Table of Contents
1 Overview of Bangkok Bank PLC 2
1. ... 3 Current Status and Competitive Advantages 4
2 Analysis of Bangkok Bank 6
2. ... 6 Current Thai Banking Situation 21
3 Conclusions & Recommendations 22
1 Overview of Bangkok Bank PLC
1.1 History
The Bangkok Bank commenced operations on December 1, 1944. It is not only the largest Thai commercial bank, but also one of the largest in South East Asia, with assets standing at approximately $40 billion and a workforce of 17,000. ... The bank’s entire domestic branch network has been placed on line and the international network is currently undergoing the same upgrade. The bank has also introduced a full range of electronic banking products to the domestic market. The main focus for Bangkok bank for the future is electronic banking and IT. From a customer segment standpoint, the Bank has launched several programs targeting the small and medium-sized enterprises (SMEs). ... 2 Organization
Under current organization, the president operates the bank’s Support Services Operations and eight business units under the supervision of BBL’s Board of Directors and Audit Committees. ... 3 Current Status and Competitive Advantages
Corporate Banking (Large enterprise with asset size over 750 million baht)
Bangkok Bank is a leading provider of trade finance services and corporate debt financing in Thailand. ...
Commercial Banking (Medium sized enterprise with asset size between 50 and 750 million baht)
Many of the Banks Commercial customers are in the import-export business and rely on Bangkok Banks highly competitive trade finance services. Bangkok Banks letters of credit have worldwide recognition and are a preferred instrument of payment among traders in Asian countries, whether they are trading within Asia, Europe, America or Africa.
Small Business Banking (Small Enterprise with asset size less than 50 million baht)
For Small sized businesses, Bangkok Bank provides an extensive range of lending products and services. The Bank works in partnership with its customers and because of this the Banks officers are able to offer advice and support to help them to grow their businesses.
Consumer Banking
For personal customers, Bangkok Banks provides service through its large and convenient network, with over 600 branches and more than 2000 ATM machines. Bangkok Bank also provides the services through 60 micro-branches located in shopping malls and universities. ...
International Banking
Bangkok Bank was the first Thai bank to open an overseas branch and over a period spanning more than 55 years it has built up an extensive network of contacts in the Asia Pacific region. The Bank has 19 overseas branches and two representative offices. ...
Treasury
Bangkok Bank provides a foreign exchange trading service in all major currencies along with a number of regional currencies. In addition the Bank helps customers to choose suitable hedging instruments to manage their risk exposures. ...
Special Asset Management (SAM) and Recovery
Bangkok Banks Special Asset Management Unit (SAM) has been the model for troubled debt restructuring in Thailand. Bangkok Bank was the first bank in Thailand to set up a SAM unit and since then it has been the leader in the field with a high rate of successful restructurings.
Investment Banking
Bangkok Banks specialist industry advice and extensive branch network means that it is the market leader in corporate financing, with over 20 per cent of the market. The Bank has been particularly active in export related projects and infrastructure projects. ...
2 Analysis of Bangkok Bank
2.1 VISION
BBL’s vision is to be the leading financial service provider in Thailand, and to be the leading international bank in South East Asia. ... 2 MISSION
The bank is driving innovation in new products and services and building on its inherent scale advantages to meet the challenges of a changing financial landscape and consolidate its leadership position for the future. ... New York, London, Tokyo
• Enhanced with electronic distribution channels like 2000 ATM machines, Call Center, and Internet Banking
• Strong financial position with enough fund reserves required by Bank of Thailand and International standards
• Strong credit rating granted by S&P and Moody’s
• More than 10 million customers banking with BBL
• Current 17,000 staff working in the new designed organizations with clear objectives and targets. ... All ratings are local and Foreign Currency unless otherwise noted, except “pi” rating, which are local currency only
Bank Name Outlook Counter Party Credir Watch Senior Debt. Sub Debt
LT ST LT ST
Bangkok Bank Public Co. ... Positive BB+ B BB+ B - BB-
Bank of Asia Public Co. ... Positive BB+ B BB+ B - -
Bank of Ayudhya Public Co. ... Stable BB B BB B - -
Kasikorn Bank Public Co. ... Positive BB+ B BB+
Foreign Currency Positive BB-
Krung Thai Bank Public Co. ... Stable BB+ B
Foreign Currency Stable BB-
Siam City Bank Public Co. ... BBpi
Siam Commercial Bank Public Co. ... Positive BB+ B BB+ B
Foreign Currency Positive BB+
Thai Military Bank Public Co.
Approximate Word count = 4029
Approximate Pages = 16.1
(250 words per page double spaced)
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