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1:Executive Summary
This report analyses if Maple Books and Stationary, is suitable business to establish. From the various sites assessed, the Melbourne Building in Civic is the most lucrative location for setting up this type of business. Since this business is a paternership company we will have five exclusive equal share holders. This business is marketing products to the community all over Canberra with a hope to expand all over Australia.
The purpose of the business plan is to distinguish the goals and objectives, I will also:
· cover the necessary steps to be taken to achieve our goals and objectives;
· include information which justifies and explains the proposed strategy;
· provide the information needed by others to understand your venture;
· check the viability of the proposed business;
· include alternate strategies;
· combine all elements into a logical format;
· help you understand the various factors for success or failure;
· be used continuously to monitor actual results and identify problems; and
· be regularly updated
Goals
· Personal
o The management team enjoys literature and therefore wants to spread this passion throughout our community
o This job suits our skills, abilities and desires
· Social
o Donate 5% profits to the Indira Gandhi Orphanage in India
o Environmentally friendly by using receipts made from recycled paper and encouraging customers to bring their own bags instead of the brown paper bags we have
o Provide employment for unemployed Uni students
· Financial/Business Goals
o Make a $150,000 profit in the first year
o Build more stores
o Increase amount of sales
o Offer variety and convenience
o Takeover the book and stationary market in Canberra
o Supply all of Australia with books and stationary through explanding
Business description
Maple books and Stationary is a small but expansive business venture setting its sights on becoming a national chain. ... The business hopes to build a reputation thus gaining steady and profitable customers from this particular market. ...
Maple books and stationary is one of the leaders in specialty bookshops and continues to build business in a growing market and is set to open new outlets soon. ... Our store has a plan to also do this but with literature – something mankind holds close to their heart!
We plan on expanding rapidly over the next 10 years all over Australia and hopefully then start to supply foreign countries with our first-rate service and products. ... We do not plan to put this advertisement in the newspaper as it would attract staff that we do not wish to have. ...
The previous owners of this location have moved for personal issues, we have been notified that the owner of this business has moved to Queensland as his family is mainly situated in that area. ... This business had been the only one situated there and there have not been any previous owners or shops. ... He applies his superior skills at record keeping and organization to keep the business running smoothly and handle bulk orders from customers such as schools.
Approximate Word count = 2468
Approximate Pages = 9.9
(250 words per page double spaced)
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