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My group will be presenting on United Airlines and the problems it faced. This problem will be presented in the form of a role-play wherein, I play the CEO of United Airlines. ... United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. ... and key international gateways in Tokyo, London, Frankfurt, Miami and Toronto, United flies to 117 destinations in 26 countries. ... A recent analysis of factors affecting United Airlines produced the following:
Social influences
Many UK travellers fly frequently to various destinations. ...
Legal influences
Like all airlines, United must observe the rules and regulations of the USAs Federal Aviation Authority (FAA) and the UKs Civil Aviation Authority (CAA). ... Under current USA/UK agreements, only four major airlines may land at Heathrow on direct flights between the two countries. These are United Airlines, American Airlines, British Airways and Virgin Atlantic. ... In recent years, airlines have had to cope with higher landing charges as well as additional taxes imposed upon the air-travelling public. World events such as SARS and the Iraq war also have a direct economic influence upon airlines activities. ...
Technological influences
The safety of passengers and crew remains a prime concern for all airlines. Faced with rapidly advancing technologies, United is actively aware of an ongoing need to invest in aircraft and update its fleet while at the same time providing more and improved customer service benefits, both in-flight and on the ground.
Airlines operate in a particularly challenging business environment. ... The events of September 11th 2001, for example, had huge repercussions for major airlines, many of which saw their business fall away.
Airlines are also affected by the actions of regulatory bodies such as aviation authorities, the Air Transport Users Council (which promotes the wider interests of passengers), national governments and consumer bodies.
Major airlines also carry huge fixed costs that make it very difficult for them to adjust quickly either to expansions or contractions within their markets. ... To handle this, United Airlines must itself continually change and evolve to ensure that it remains the carrier of choice, based upon its leading position as a major innovator. Only then will sufficient customers continue to prefer United Airlines and remain loyal to it.
In response to changes identified through the SLEPT analysis, United has acted.
Approximate Word count = 1919
Approximate Pages = 7.7
(250 words per page double spaced)
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