h m and Zara
H&M knows that customer wants a frequent specialty stores. ... Beyond the market segmentation and marketing targeting, H&M successfully positioned it as a cheap, fashion, and quality retailers. ... In the case, H&M used to set their prices based on it competitors charge price. Now, the price is not only the factor that H&M beats other competitors, but the fashion quality is adding the product value. H&M provides affordable fashion.