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	h m and Zara
	H&M knows that customer wants a frequent specialty stores. ... Beyond the market segmentation and marketing targeting, H&M successfully positioned it as a cheap, fashion, and quality retailers. ... In the case, H&M used to set their prices based on it competitors charge price. Now, the price is not only the factor that H&M beats other competitors, but the fashion quality is adding the product value. H&M provides affordable fashion. Approximate Word count = 360 Approximate Pages = 1.4 (250 words per page double spaced)

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