|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
“The Merchants of Cool” . General observations . Areas of agreement: Once marketers find cool, it stops being cool. I definitely agree with this statement because once marketing companies discover something that is popular, they hype it up so much that people begin to get sick of it. People can only handle so much of one thing before they are ready to move on and forget all about it. Another area that I agreed with was the fact that the media and today’s teenagers are creating a symbiotic relationship where they are looking to each other for their identity. Teenagers are imitating the media, imitate themselves. This is very obvious in such television shows such as Dawson’s Creek and the O.C. These shows are about teenagers living normal everyday lives right? Wrong. These shows are about teenagers living our lives. The media has done several studies to “copy” what out lives are like, package it up into a nice one hour program, and sell it back to the kids sitting at home on a Wednesday night. As if they don’t already know what goes on in the lives of today’s teenagers. I also agree that today’s media and marketing are very much based on sex and explicit content. Its almost impossible to escape that aspect of media. More and more songs are about violence, sex and mistreating women. For example, take Eminem, if you listen to any of his songs they all have a common theme about violence and rebellion.
Approximate Word count = 988
Approximate Pages = 4
(250 words per page double spaced)
|
|
|
|
|
|