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Yoplait Marketing Campaign
SUMMARY
Yoplait Diary Crest is an international company based in the United Kingdom. Yoplait has teamed with General Mills in the United States saturating the market of chilled yogurts and desserts. Yoplait has implemented integrated marketing communications (IMC) using television, print advertising, internet and association with key fitness organizations.
Advertising
Yoplait, in partnership with General Mills, uses advertising in a very ingenious manner. The target market for Yoplait’s yogart products is woman age 18 to 49. In order to reach this particular market Yoplait has focused its print advertising in the health and fitness magazine Fitness, in addition to newspapers, and women’s magazines, People, Shape and Cooking Light. ... (iMedia) This ad runs spring and summer to inform the young person of the weight loss advantages of Yoplait by showing a yellow polka dot bikini hanging on a wall while a girl eats Yoplait.
Approximate Word count = 649
Approximate Pages = 2.6
(250 words per page double spaced)
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