|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
How sustainable is Wal-Mart’s competitive advantage in discount retailing in 1990?
Wal-Mart’s competitive advantage in discount retailing in 1990 is very sustainable, because they follow the two competition principles – the key to a firm’s success in competition is its competitive advantages; and how sustainable a firm’s success is depends on how sustainable its competitive advantages are. ... Wal-Mart’s customers value the value of the dollar and being able to buy brand names at low discount prices. ... He made providing value part of the culture of Wal-Mart. ... Customers determine what competitive advantages are relevant to them and price, quality, convenience and brand image were what Wal-Mart customers considered to be the competitive advantages of Wal-Mart versus other discount stores. ... External sources that have influenced competitive advantage in Wal-Mart include its heavy investment in technology. ... Wal-Mart was very competitive in terms of prices and it gave its store managers more latitude in setting prices than “centrally priced” chains did. ...
One of Wal-Mart’s internal resources is the stores they own and the ones they lease. Wal-Mart leases about 70% of its stores and owns the other 30%.
Approximate Word count = 961
Approximate Pages = 3.8
(250 words per page double spaced)
|
|
|
|
|
|