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Barco’s key resources:
So far, the success of Barco Projection System (BPS, Barco) has been based on some of its key resources, such as its strong and recognized technological know-how in projector electronics, its experienced team and its distribution system.
Barco’s brand name stands for high-quality and reliable products in the field of projection systems and has an excellent reputation for high performance projectors, acquired through important R&D efforts, rewarded by a number of international awards for technological lead and quality. ...
Barco has also experience in adopting technology developed by others: it did not invent the video projection; Barco just played a key role in the development of niche applications. ... It decided to move away from existing market segmentation (attempt to change the rules of the game) and to take full advantage of all opportunities offered by digitalisation of the projection process. ... Their organizational focus that was an asset in the past has now blinkered them, as illustrated by their wrong assumption about Sony’s intentions in the projection market. ...
So far, they have used scan rates to segment the projection markets: 16KHZ for video projectors, 16 to 45 KHZ for data projectors and 16 to above 64 KHZ for graphics projectors and put strong emphasis on R&D.
Approximate Word count = 1787
Approximate Pages = 7.1
(250 words per page double spaced)
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