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The Way We See Advertisements Undoubtedly we are living in a sexually oriented society here in the United States, and coming across advertisements with a sexual tilt to it, have become more popular. Susan Bordo in her essay “Hunger as Ideology” states many factual statements about some of the advertisements found in magazines. She strongly argues about the point that the people in the advertisements are selling sex in their ads. One of which is the Jell-O Company she brings in as an example. The young lady is in such pose that an ordinary person by just glancing at the advertisement will not notice anything else but the woman. “In these commercials food is constructed as a sexual object of desire,” these ads are using people and sexual objects as a hook, to get ones attention on the food, which is being advertised along with the person. Along with the point that if one eats or has, whatever is being advertised, will be just like the person advertising it. Just as the critics states “if you want to be like me” use this product. While scanning through a magazine ‘Bon-Appetite’ and coming across an advertisement, which advertises GODIVA chocolate (ad #1). In the ad, a woman, in about late thirties, is taking a bite of the chocolate.
Approximate Word count = 848
Approximate Pages = 3.4
(250 words per page double spaced)
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