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Strategies
Yeo Hiap Seng’s marketing strategy is to focus on penetrating export markets. ...
Malaysian operations followed a strategy geared towards growing beverage sales in the new markets of Thailand and Indonesia, through a joint venture with a local company to produce and sell Yeo’s traditional range of drinks. ...
Resources & Capabilities
Yeo Hiap Seng has capabilities in manufacturing knowledge, industry knowledge; the plants are equipped with modern packaging technology and use efficient production methods. Yeo’s is a leading brand in the local industry. ...
The origins of YHS began with family member Yeo Keng Lian establishing a small soy operation in China. Humble beginning led to rapid expansion, in 1935 a sauce factory was established in Singapore and was led by Yeo Keng Lian’s oldest son, Yeo Thian Inn. ... Alan Yeo, the third son of Thian Inn joined the company in 1958 and moved up the ranks swiftly to become the managing director in 1968. ... Alan Yeo decided that overseas expansion was the way to growth, when these expansions did not go smoothly and the company chalked up major losses mostly attributed to failure in the American market. ... Alan Yeo who represented the Wing Tai faction and sought control, while the rival YHSH faction , representing the family holding company, had a small majority of the shares in the holding company and refused to sell them.
Approximate Word count = 1129
Approximate Pages = 4.5
(250 words per page double spaced)
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