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Strength: Da Bao is a well-known brand in China that has built up its strong brand awareness for almost twenty years. Impressively, the series of ˇ§Da Baoˇ¨ facial cream products sales had ranked No. 1 for six years constantly from 1994 to 2000. This should owe to the outstanding ability of Da Bao on Research & Development (R&D). Da Bao combine Chinese traditional medicine with advanced technology to make its products lie in the top of facial cream industry. Weakness: Based on the situation of lifestyle 10 years ago in China, peopleˇ¦s income are very low, then ˇ§Da Baoˇ¨ use a slogan of ˇ§low price and high qualityˇ¨, however, with the quickly increase of economy, people have more money in their pockets, and the consumer trust the current market belief that ˇ§high quality with high priceˇ¨. Although ˇ§Da Baoˇ¨ products have high quality, itˇ¦s price position is not suitable for the current market and give the negative brand image in consumerˇ¦s mind.
Approximate Word count = 590
Approximate Pages = 2.4
(250 words per page double spaced)
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