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Introduction:
Colorado Creative Music competes in the music industry as a micro label. ... His vision was to record, produce and sell his own music as well as the music of a cohesive group of artists that would make up a unique record label and distribution company.
Facts:
o Darren’s music degree did not prepare him for marketing and promoting his music nor did it provide a framework for a workable system of operation and control. ... One option would be to turn the business over to professional managers, while Darren concentrates on the music side of the business, managing the studio and his own recordings. ... The music industry relies on technology which changes rapidly. ...
Develop a Marketing and Business Plan – This would involve a detailed analysis of CCM which would provide a strategic direction and recommendations to realize Darren’s goals for CCM. ...
Sale the business- Darren can sale the business part of the company and still be able to realize his dream playing music and the company will have a chance to grow if operated by an experienced business person. Darren will have less creative control within the company and would not be able to capitalize on the business.
Approximate Word count = 963
Approximate Pages = 3.9
(250 words per page double spaced)
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