Has the ubiquity of branding become unethical
In this essay I will argue that the ubiquity of branding has become unethical. ... As with all arguments there are always at least two sides therefore I will also consider the other side of the subject matter that branding is ethical and look at arguments put forward for this. ... Is having branding everywhere unethical? When you look at it in a simple format like this it is easy to conclude no, however when you scrape below the surface further contradictory arguments become apparent. Branding has become a part of societies every day life. ... My answer to this would be no, it is because of their brand name and the advertising that has been put in place to create it. Branding is a multi million pound business with many companies striving to create a positive brand name to help them obtain a monopoly within their perspective market. ... I feel that the creation of brand images has been devised to increase sales and revenue. ... Branding also gives the perception that because you own or use one of their items then you will receive a greater benefit from it than others, where as my perceived truth is that the products on the market are all identical, it is just some come with a promise and ideal that the product can not materialistically provide. ... One that Branding has created as if you are not seen with items similar to others there is a fear of exclusion from others. ... Furthermore I feel that the audience of some advertisements are unethical. This is especially apparent when it comes to the branding directed towards children. ... One of the most famous has to be McDonalds and their clown Ronald McDonald. This is an obvious case where the branding has been directed towards children, and if they like Ronald McDonald then they are going to want to try his Burgers or Chicken McNuggets. ... Many adverts for branding are there not to inform the consumer but to persuade them. ... What I would class as unethical behaviour as it is interfering with the free choice of the consumer and implying features that are misleading or false. The Branding that has been creating by advertising has altered the consumers beliefs. ... In my opinion this is unethical behaviour on the part of the organisations as they are tricking society into purchasing a name rather than a product.