Gap
... Drexler was the Chief Executive, Gap focused their attention on the teenage shoppers, which were fickle with fashion instead of focusing on the men and women who seemed to be content with buying the same rumpled khakis, polo shirts, and unisex boxer shorts year after year. ... The bottom line is, Gap opened up too many stores, and some of those stores were too close per square inch, taking business away from one another. ... How has each had an impact on the Gap? ... Drexlers ideas impressively worked for 15 years, but when his ideas no longer were the right decisions for the Gap, Gap took a big hit, especially with his poor marketing mix and ignoring the men and women who were interested in buying at the Gap and opening up numerous stores. ... Pressler made at the Gap that have been responsible for its turnaround? ... For example, from computer analyses of sales, Gap executives have learned that women in the Midwest buy more large sizes like 12 and 14 while women in San Francisco where size 4 and 6. ... Gap has changed its marketing strategy from selling separates to selling outfits.