power of context
In his essay, “The Power of Context,” Malcolm Gladwell uses many examples to support his claim that “. ... behavior is a function of social context” (294). ... It makes the reader wonder what the essay is going to be about, and how this story is connected with social context. Gladwell uses this technique to capture his audience at the very beginning of his work and to back his theory of social context before we even know what it is. ... Gladwell also demonstrates his theory of the Power of Context by using a prison experiment at Stanford University as a model.