Product advertising and promotion distribution pricing are the factors that need to be examined when entering
... Product, advertising and promotion, distribution, pricing, are factors that need to be examined when entering an international market. However, product and advertising and promotion are the only factors that need to be examined bye a company in considering standardisation or adaptation. Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. ... A situation where a product is standardised is when it is necessary to justify huge research and development costs. ... Besides that, another situation where a product supports standardisation is where the brand concept is based on authentic national heritage across the globe. ... Brands that make statements about people also calls for product standardisation.