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Situation Description:
James McGreen and Gary Starr, whose interests in electric vehicles were encouraged by the growing public attention on curbing fossil fuel emissions, founded Zap Power Systems in 1994. ZAP is an acronym for Zero Air Pollution, and their mission is to make ZAP the name in clean transportation. ZAP’s electrically powered product offerings include a wide range of transportation modes ranging from scooters and bikes all the way to underwater propulsion devices, and many more as technology and both the desire for environmentally friendly transportation and also efforts to replace human effort arise. ZAP’s management team has put a lot of time and effort into its marketing efforts and overall strategy. ... The most important issue facing ZAP is maintaining the talent required to design superior vehicles, manufacturing the products at competitive prices, and marketing them with utmost creativity in order to stay ahead of the competition and maintain their position of superiority in the industry. ... This in turn forced ZAP to develop a low-end version of the Zappy called the Skootr-X. This competitive force is moderate because of ZAP’s ability to counter this typical weapon of competition. ... However, this is not quite as big a factor to ZAP because they have established themselves first and are very reliable. Also, ZAP had procured 14 patents associated with EV design implementation. ... Although these are substitutes, they are mostly sold for recreational and transportation purposes and not used as much by commuters, who are ZAP’s primary target market. ... Suppliers of Key Inputs: ZAP began selling its products through auto dealerships followed soon after by catalogs. ... com, but soon changed back to ZAP. ... For example rapidly rising gasoline prices and an electric power crisis in California during 2000 and early 2001 are conflicting forces of change.
Approximate Word count = 1423
Approximate Pages = 5.7
(250 words per page double spaced)
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