Case Analysis Nestle Refrigerated Food Company
Nature of the Situation: Nestle Refrigerated Food Company (NRFC) is considering the launch of a refrigerated pizza product. Nestle has a successful line of refrigerated Italian pastas and sauces under the brand name Contadina. ... A preliminary concept test was performed in order to evaluate the market interest of a refrigerated pizza product. ... Decision to Be Made: Stephen Cunliffe, the president of the Nestle Refrigerated Food Company, needs to decide whether to launch a refrigerated pizza product. ... Alternatives and Analysis of Alternatives (Pros and Cons): A. ... Greater cost to company 2. ... Frozen Pizza Entry: While not discussed in this case, another possibility for NFRC is the introduction of a frozen pizza. ... Contadina is a known refrigerated brand My Recommendation: My recommendation is to launch the pizza with toppings option.