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... That is, the good taste, Heinekenfs desired brand image, clearly has strong connection with the highest quality that is Heinekenfs core competence in the most world. ... Especially, emphasizing Heinekenfs quality is the smartest way to express the taste correctly to them. ... Second, the unified global marketing strategy can vigorously draw African market evolution by positioning Heineken as the same brand image because of its embryonic stage with fragmented, local conditions. Also, for the mature stage, it can help revitalize the Netherlands in declining sales and the United States in 88-liter annual per capita consumption (Netherlands: 90 liters), 38% world beer sales (Europe: 38%) but 13% Heineken sales (Europe: 71%), and the number one Heineken importer, because there is potential for additional sales when drinkers perceive Heineken as a luxury beverage.
Approximate Word count = 452
Approximate Pages = 1.8
(250 words per page double spaced)
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