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Strategic Planning
Strategic Planning: A Dynamic Duty Tiqila Bryson-Finney Organization Theory And Design August 7, 2000 Coca-Cola and Pepsi Cola are household names. ... In an uncertain or unstable competitive environment, managers must hold fast in thorough planning to find a strategy that allows them to compete effectively. Strategic planning involves three major steps: determining an organization’s mission and major goals, choosing strategies to realize the mission and goals, and implementation of the strategies. Determining the organization’s mission and goals is the first step of the planning process. ... Its planning exercise identifies organizational strengths, weaknesses, opportunities, and threats. ... There is more than one way to enter and compete in any industry; however, gaining efficiency, quality, innovation, and responsiveness to customers requires that a strategic plan be in tact. ... Nevertheless, attaining efficiency, quality, innovation, and responsiveness to customers requires a strategic plan.
Approximate Word count = 943
Approximate Pages = 3.8
(250 words per page double spaced)
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